Is Big Pharm a trusted friend in your discussion chatroom? How would you know if he/she was? Chances are, you won’t.
Consumer-Generated Media – blogs, websites, podcasts, videos, discussion boards, chatrooms & other places consumers hang-out to discuss medicals issues and share information – is used by pharmaceutical companies to help them market their products – allegedly to help you, The Consumer.
For articles, see a white paper* published by Neilson Online, a service of The Nielsen Company that, according to them, “serves the top 15 pharmaceutical companies in the United States” as well as others to conduct research on patient/consumer opinions.
*A white paper is an authoritative report or guide that helps solve a problem. White papers are used to educate readers and help people make decisions, and are often requested and used in politics, policy, business, and technical fields. In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool. Policy makers frequently request white papers from universities or academic personnel to assist policy developers with expert opinions or relevant research.” Retrieved 9/18/11. Wikipedia.